Marketing Impact

Podcast Monetization - How to Make Money From Podcasting

Dave Jackson from The School of Podcasting is on to talk monetization of podcasts. We go through all possible methods of how to make money with a podcast including having a subscription model, donations, advertising, and affiliate marketing. Dave gives some great tips on how to grow your audience and how to add value for a better return on investment.
Show Links:
Ultimate Guide to Making Money Through Podcasting
School of Podcasting
School of Podcast (podcast)
Ultimate Podcasting Course
Dave’s Podcasting Equipment List
About Dave Jackson:
Dave has been podcasting since April of 2005. His podcast about podcasting has been downloaded over 3.1 million times (as of 2022). He’s helped hundreds of people launch podcasts. Before podcasting, he used his degree in education (specializing in technical education) to harness the power of hardware and software (going back to fax machines and this new thing called e-mail and the Internet). He is the founder of The School of Podcasting, a podcast that helps people discover the power of podcasting.

Using Instagram Advertising as a Real Estate Agent

Corey Walker, author of Instagram for Dummies is on to discuss how real estate agents can use advertising to increase leads from Instagram. We talk about why you need to use digital marketing, specifically why paying for advertising on social media is a great use of your marketing budget. We also discuss sales funnels (using online sales funnels) and how to get them into the funnel with giveaways and ad creatives on Instagram.
Corey Walker bio:
Corey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, including creating graphics and written content, advising on video, scheduling content, buying ads, and tracking analytics. She loves helping businesses achieve success in the online world!
Show Links:
Instagram for Dummies
Digital Marketing for Real Estate Agents course
Lead survey (note, I said 60% in the podcast but actual number is closer to 50%)
Corey Walker Instagram
Corey Walker website
30 Free Instagram Reels Ideas
Reels that Convert eBook

Getting Press Quotes as Part of Your Digital Marketing Strategy

Marketing Impact podcast welcomes Press Jockey founder Cahill Camden on the show to discuss press quotes as part of your digital marketing plan. We discuss why media outreach and press quotes are still important for marketing, the value of press quotes, where to find opportunities to provide quotes, and some best practices for outreach. We also discuss Press Jockey and its ability to aggregate press queries and assist with pitching journalists.
Cahill Camden bio  - Cahill Camden is the CEO of Digital Vision Media Group, an agency that helps web3 and technology companies optimize for growth. As the Fractional CMO for Coinberry and Blockchain Foundry he helped guide both companies to successful 8-figure exits in 2022.  He is currently focused on launching his latest startup Press Jockey, the world's first AI powered software. A tool that helps businesses get up to 5x more press, with 90% less effort. He’s also a Forbes contributor and a bestselling author.
Show links: 
Press Jockey
Earned, owned, and paid media infographic
Four places to find press quotes
How to Get Quoted in the Press

Broken Windows Broken Business with Michael Levine

Hollywood Publicist Michael Levine joins us to discuss his book Broken Windows, Broken Business. We discuss the broken windows theory and how it applies to business. Levine discusses the importance of employees and how they can make or break your business, as well as provides examples of how it has applied to some of the world's most notable brands.

Using Infographics in Digital Marketing

Jacqueline Jensen is on to discuss the use of infographics in marketing. We debunk the myths of infographics such as the cost being too significant and the difficulty to create them (both untrue). We also discuss the best ways to use infographics such as where to promote them and re-purposing them so you can use them more than once. You can view the blog post associated with this episode at Legalmorning.

Understanding Wikipedia Notability

This episode of Marketing Impact discusses the complicated guidelines known as “notability.” If you have ever had an article rejected by Wikipedia, odds are that you heard this term used. Notability is what you need to qualify for inclusion on the site. There are strict guidelines for notability but they are easy to understand when broken down into the three main elements (1) significant coverage (2) in reliable sources (3) independent of the topic. This podcast goes through the process of determining notability and the minimum you will need if you plan to post a Wikipedia page for yourself or a client. Understanding Wikipedia notability can make the difference between having a page that that remains static in Wikipedia and one that is quickly deleted.